Initially, we were approached by Glenfiddich's digital agency, Gravity Thinking to create a visual metaphor for the effect that rum casks have on Glenfiddich 21 Year Old.
We brought on board the magnificent scientists at Ten Hertz, to create these beautiful cymatics sculptures powered by Puerto Rican singer Calma Carmona and the Scottish Opera Orchestra.
The peak of the film being a droplet of levitating Glenfiddich - a world first.
Glenfiddich 21 Year Old, raised in Scotland, roused by the Caribbean.
Director - Sibling And Rival
DOP - Elli Cassata
Producer - Bob Ford
Editor - Lorrin Braddick
Installation - Ten Hertz
Grader - Will Reed