Somerset by Alice Temperley for John Lewis
With 'Jump' we wanted to design a film specifically for Instagram and its autoplay feature which instantly brings film content to life when on screen. The viewer scrolls over the empty frame and immediately causes a girl to fall through the static frame in one outfit and then bounce back up in another.
Jump also had an additional PR story, captured in a BTS film, of Siblings working together to create the work as the project was styled by Alice, photographed by Matilda Temperley and directed by Sibling And Rival.
Director - Sibling And Rival
DOP - Martin Roach
Producer - Sibling And Rival
Creative - Sibling And Rival
Editor - Jess Scott-Hunter
Grader - Will Reed