Working in collaboration with Temperley London and Net-a-Porter we created a first of a kind fashion film, 'White Magic' set in the fantastical world of Temperley London showcasing a new technology which allows shoppers to touch items of interest, adding them to a basket which appears at the end of the film.
The film received global press coverage as one of the first global 'shopable' videos as well as a 37% sell through, roughly double the average for a similar promotion.
Director - Sibling And Rival
DOP - Henry Temperley / Martin Roach
Producer - Sibling And Rival
Editor - Gareth Evans